We’re entering a new stage of the COVID health pandemic. Countries and states are opening up. Businesses are starting to resume operations. But travelers will require a new level of trust as they consider business travel.
Information related to COVID-19 continues to be complex, fluid and at times overwhelming.
As business travel resumes its more important than ever that travelers have the most recent information readily available to help plan what steps to take, know if a trip is business-critical and be confident their health, safety and wellbeing are catered for. You can help by ensuring relevant communications are in place throughout the traveler journey.
- Clear definition of essential travel
- New trip approval processes
- Destination risk level information
- Policy communications
- Policy guidance
- Supplier recommendations
- Health and safety reminders
- Access to advisors
- Policy guidance and safety protocol
- Health-related destination requirements
- Supplier requirements
- Mobile travel tools
- Access to real time trip changes
- In route policy notifications
- Emergency response tools and resources
- Traveler feedback prompts
- Changes to trip itinerary
- Home destination requirements
- Office health and safety protocol
When asked what type of information they’d like to receive as travel resumes, travelers rated three items as critical.
- Latest flight/hotel safety information
- Clear guidelines on travel requirements
- Regular notifications on changes in travel policy
Leverage digital communication technologies to quickly reach travelers across multiple channels and devices. A digital strategy allows you to provide timely and relevant updates on what matters most.
3 effective channels to reach your travelers
While a resounding 92% of travelers* prefer email for communications from their travel departments, don’t stop there. Leverage various channels to share information at relevant times in the planning and trip cycle.
Travel should take a prominent position on the corporate intranet. Review your travel content and site navigation. Make it easy for employees to find travel information. Reference essential apps and trusted resources to ensure travelers stay up to date when they’re on the road.
Online booking tools
Place impactful, targeted messages throughout the booking process to keep travelers informed. By providing guidance at each step of the process travelers will have confidence they’re making smart travel decisions.
Mobile is one of the fastest and most effective ways to reach travelers. Encourage use of apps, including those provided by BCD Travel like TripSource and safety and security partners such as ISOS. Maximize your reach by taking advantage of messaging opportunities. Enable safety notifications, schedule policy messages and provide access to emergency numbers and security guidelines.
Source: BCD Travel Research & Innovation online survey of 1,260 business travelers, May 2020
BCD Travel Online Events
Topics that matter
Check out our growing library of on-demand webinars, designed to help you navigate the new realities of travel. Topics include:
- Post-pandemic impact: What story do the numbers tell?
- How to boost cash flow
- An informed traveler is a confident traveler
What you can do
Traveler communications checklist
What BCD Travel is doing
As travelers navigate the new world of business travel, it's vital we communicate regularly so they understand their options and can make the informed decisions.
President—Europe and Entertainment & Media